Omsom’s co-founders are Vanessa and Kim Pham, two first-generation Vietnamese American sisters who sought to bring proud, loud Asian flavors into American homes that didn’t sacrifice cultural integrity, either. As the Tio Sam I want You to listen to Vinyl shirt in contrast I will get this Pham sisters tell Vogue, they wished to “reclaim and celebrate Asian flavors, Asian stories, and Asian culture.” Vanessa describes walking down the “ethnic” aisle in mainstream grocery stores, where she and her sister noticed a big disconnect between the items available on shelves and who they served (and didn’t).“A lot of those products were not made with folks like us in the room. And so, that was just a fundamental cornerstone of our business since day one,” says Kim. The sisters decided to join forces to create Omsom.
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